EXPERIENCE

Marketing Manager at Oxford Garden in Louisville, KY 2019-2021
Outdoor furniture design and manufacturing company with a focus on hotels, resorts, restaurants, golf clubs, and other commercial applications.

• Manage all marketing and advertising initiatives including the creating, editing and distribution of collateral
• Oversee agency partnerships to develop effective campaigns
• Maintain company brand standards and design specifications for various channels
• Manage photography, video, and copy development for new products and programs
• Oversee the design and administration of the company website and online identity
• Create and manage multi-channel content strategy

Marketing and Communications Manager at Car Keys Express in Louisville, KY 2016-2019
Automotive technology company specializing in keys, remotes, and related technologies.

• Develop and present content strategy for approval to Executive Leadership
• Create content including ad copy, web content, sales presentations, and video scripts
• Manage the IA, UI, design, and development for company websites.
• Coordinate the design and distribution of promotional materials
• Refine messages to improve customer response
  

Account Executive at Oohology in Louisville, KY 2015 to 2016
Delightfully disruptive Advertising Agency with focus on traditional and digital

• Efficiently manage multiple projects, including website development, video production, and monthly marketing retainers
• Coordinate completion of RFPs and lead client presentations
• Maintain active relationships with clients to ensure all initiatives are addressed
• Coordinate staff schedules to make sure tasks are prioritized and completed on schedule

Marketing Manager at Ingram Content Group in Nashville, TN 2013 to 2015
Global wholesale distributor and leader in the publishing industry

• Execute creative marketing strategies & programs to secure and expand positioning in the industry
• Develop and implement traditional & digital marketing campaigns, programs, activities, content & IMC
• Focus on outreach programs for brands/services targeting publishers
• Drive brand awareness, growth in market share and revenue
• Interface with various departments to lead projects ensuring accurate, timely & cost-efficient implementation

• 58% increase in Membership and exceeding annual fundraising goals by 25% through implementing Annual Appeal and Membership Campaigns
• $80,000 raised in a single event; a reception and lecture with Pulitzer Prize winner Doris Kearns Goodwin
• 15% increase in visitation by developing and executing marketing and PR plans
• Increased online presence by rebuilding existing website and leveraging digital media through expanding social media presence

• Create and execute key project work plans, schedules, developed and reviewed creative briefs, scopes of work and estimates
• Coordinate day-to-day operational aspects of a project and scope resulting in routinely
• exceeding established deadlines
• Analyze project profitability and budget, assuring corporate targets were met
• Facilitate team and client meetings effectively to achieve or exceed management goals
• Tradeshow management – coordinate booth build, order services, attend shows, maintain component list, arrange logistics and travel

Marketing Coordinator at Merry-Go-Round Playhouse in Auburn, NY 2006 to 2010
$4.5 million non-profit regional professional musical and youth theatre serving 125,000 students and 60,000 musical theatre patrons

• 30% increase in attendance from 2007 to 2010 though implementing unique advertising campaigns tailored to individual productions
• 10% increase in corporate and personal donations through fundraising campaigns
• Lead on all special events including corporate appreciation parties and company fundraisers
• Rebranded company updating logo, website, and advertising collateral

Community Leadership Positions

Computer Skills

Education