HILARY N. FORD
270-331-6043
HILARYNFORD@GMAIL.COM
HILARYNFORD.COM
Marketing Communications & Creative Professional dedicated to dynamic leadership with the ability to excel in any environment

EXPERIENCE

Marketing Manager at Ingram Content Group in Nashville, TN 2013 to 2015

Global wholesale distributor and leader in the publishing industry

  • Execute creative marketing strategies & programs to secure and expand positioning in the industry
  • Develop and implement traditional & digital marketing campaigns, programs, activities, content & IMC
  • Focus on outreach programs for brands/services targeting publishers
  • Drive brand awareness, growth in market share and revenue
  • Interface with various departments to lead projects ensuring accurate, timely & cost-efficient implementation
Director of Development at Seward House Museum in Auburn, NY 2012 to 2013
Historic home of William Henry Seward and his family that sees 16,000 visitors annually

  • 58% increase in Membership and exceeding annual fundraising goals by 25% through implementing Annual Appeal and Membership Campaigns
  • $80,000 raised in a single event; a reception and lecture with Pulitzer Prize winner Doris Kearns Goodwin
  • 15% increase in visitation by developing and executing marketing and PR plans
  • Increased online presence by rebuilding existing website and leveraging digital media through expanding social media presence
Project & Trade Show Manager at Mack Studios Displays in Auburn, NY 2010 to 2012
Global, award-winning full-service design company specializing in prototyping, retail environments, fixtures, trade show displays and graphics

  • Create and execute key project work plans, schedules, developed and reviewed creative briefs, scopes of work and estimates
  • Coordinate day-to-day operational aspects of a project and scope resulting in routinely
  • exceeding established deadlines
  • Analyze project profitability and budget, assuring corporate targets were met
  • Facilitate team and client meetings effectively to achieve or exceed management goals
  • Tradeshow management – coordinate booth build, order services, attend shows, maintain component list, arrange logistics and travel


Marketing Coordinator at Merry-Go-Round Playhouse in Auburn, NY 2006 to 2010
$4.5 million non-profit regional professional musical and youth theatre serving 125,000 students and 60,000 musical theatre patrons

  • 30% increase in attendance from 2007 to 2010 though implementing unique advertising campaigns tailored to individual productions
  • 10% increase in corporate and personal donations through fundraising campaigns
  • Lead on all special events including corporate appreciation parties and company fundraisers
  • Rebranded company updating logo, website, and advertising collateral

Community Leadership Positions

Board Member: Cayuga County Chamber of Commerce, 2009 – present

  • Represent the 456 member businesses
  • Strategic Planning Committee Co-Chair
  • Annual Dinner Co-Chair

Steering Committee Member: IGNITE, Cayuga County Young Professional Group, 2009 – present

  • Communications Coordinator; create and manage all Constant Contact communications, press releases, website development and promotional materials for organization

Board Member: Auburn Beautification Commission, 2008 – 2012

  • Serve as Vice President of organization supporting area beautification through community arts projects, plantings and park rehabilitation
  • Marketing Chair, create printed materials and press releases
  • Adopt-A-Spot project leader

Committee Member: Auburn Arts District Exploratory Project, 2010

  • Received Kauffman Foundation grant to explore economic development opportunities through the creation of an arts district in Auburn, NY
  • Present findings in community forums to local foundations and the City of Auburn

Class Participant: Leadership Cayuga, 2010

  • Scholarship recipient from the Cayuga County Office of Tourism

Computer Skills

Microsoft Office, Adobe CS, WordPress, Constant Contact, DonorPerfect, social media platforms

Education

Bachelor of Fine Arts, Theatre Performance and Mass Communication:
Missouri Valley College, Marshall, MO, May 2005
  • Graduated Summa Cum Laude
  • Student Commencement Speaker at graduation
  • Francis Bacon Leadership Award recipient
  • Member of Sigma Tau Delta Nation English Honor Society and Alpha Psi Omega National Theatre Honor Society